• TrackingDesk Blog
    An affiliate marketing blog by tracking experts

Product Updates

Important product updates to help maximize users’ tracking capabilities.

Parallel Tracking by AdWords – Affiliate Marketers’ new challenge

Parallel Tracking
A few days ago Google AdWords announced that Parallel Tracking will be enforced across all advertisers by October 2018. The main goal of Parallel Tracking is to speed up the time for the user to reach your landing page and avoid multiple redirects. I personally think that it's quite a good thing since by definition, a tracking software will need to first record AdWords valuetrack parameters to the...
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[Released] The Upgraded Organic Tracking Script

What is the TrackingDesk Organic Tracking Script? The Organic Tracking script is a piece of code that you add to your website or landing page, which tracks your traffic when the visitor loads your page. As opposed to a regular campaign URL (AKA tracking link, redirect URL), the visitors can navigate to your site naturally from a Google search or a backlink and it will be tracked as if it had clic...
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How Postback URL’s work (And how to fix them)

Test Postback URL
Understanding the Postback URL mechanism is the first step toward flawless tracking. Once you will master the postback URL data flow, everything will become much clearer, which will allow you to make huge progress toward your Data-Driven Marketing journey. As opposed to image pixel tracking, the postback URL requires data to move from one server to another. This is why Postback URL is a...
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Tracking Facebook Campaigns [Integrations]

Tracking Facebook Campaigns is probably one of the most important requirements for digital marketers, as it is considered by many as one of the best traffic sources. Their granular campaign targeting and the huge amount of traffic that can be acquired is for any online marketer, not comparable to any other traffic source. Unfortunately, Tracking Facebook campaigns have always been a struggle. ...
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AdWords remarketing with TrackingDesk campaign Data

Adwords remarketing
Who said TrackingDesk and Google Analytics couldn't work together? If you are advertising on AdWords, you know how efficient their remarketing campaigns can be. Yet, to make the most out of AdWords remarketing power, you need first to build your audience, and not any kind of audience. How do you define your audiences? First of all, for an Adwords remarketing campaign to be efficient, you ne...
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