I came across a very interesting post this morning by Neil Patel which explains why you should almost always prioritize traffic over conversion optimization.

Naturally, it doesn’t apply to all type of marketing, goals and offers you might promote, but it provides some very good real-life examples and insights, which I am sure you will be able to relate to.

Each of us can take away something from this post, especially those who invest in content and have long-term goals.

While TrackingDesk’ main focus is on conversion tracking, recommending this article might look strange at first, but from top to bottom, this post will nicely illustrate this dilemma.

Read the full post here