• TrackingDesk Blog
    An affiliate marketing blog by tracking experts

Instapage & TrackingDesk = SuperPower!!

instapage and trackingdesk

Here at TrackingDesk we love Instapage!

The reason is simple: Instapage is one of the most powerful and intuitive landing page solution for digital marketers, teams, and agencies with an integration ecosystem that makes it easy to integrate with third-party apps and solutions, like TrackingDesk.

By combining TrackingDesk with Instapage you make your affiliate marketing more effective. When operating in tandem, these two platforms provide you with the layers of functionality you need to turn clicks into more conversions, and as an affiliate, provide you with better traffic tracking.

Instapage provides the insights on which landing pages’ variations are generating higher conversions. When it comes to tracking your traffic sources’ tokens and analyze the conversions that happen in an affiliate network, that’s where TrackingDesk comes in.

With TrackingDesk you’ll be able to see how long visitors are staying on your Instapage landing page and how much content those users consume.

I’ll say it again: Instapage is a great platform and we use it when we need to launch an effective landing page quickly.

trackingdesk and instapage
For instance, the landing page of the TrackingDesk referral program runs on it! It took us less than an hour to put it together and we’re very happy with the results. We might want to make some changes at some point, but right now, it serves 100% of it’s purpose.

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The Performance Marketers’ needs

Complete traffic flow insight – (keep in mind that a visitor hitting your landing page might generate several conversions)
1.   Visits
2.  Clicks on CTA’s
3.  Opt-in
4.  Signup
5.  Sales
6.  Installs
7.  Recurring sales

The ability to split traffic according to more than just Variation A, B, C:
1.  Geo-Target
2.  Language
3.  Dayparting
4.  Devices, OS and Browsers

Ability to remotely control and update campaign’s settings:
1.  Add / Remove new landing pages
2.  Update Geo-Target settings

Track regardless of the traffic sources, any tokens and macros which will allow them to identify quality traffic segments and optimize accordingly:
1.  Keyword: {keywords}, {QueryString}, #Keyword#
2.  Subid’s: [subid], {zone_id}, #siteid#

Instapage & TrackingDesk Together

trackingdesk and instapage

What’s the point of an integration if you don’t know what are the benefits and how they work together?

Using Instapage with TrackingDesk gives you more power while saving time, a ton of lost traffic, and could lift conversions.

In my next post I’ll tell you more in detail how to leverage the integration, but for now here are some of the ways Instapage and TrackingDesk work together to your advantage:

  • Build several landing pages and make duplicates for additional languages when redirecting traffic on TrackingDesk.
  • Set the TrackingDesk call to action – define it as conversion in Instapage- so AB test can get some results.
  • Add landing pages to TrackingDesk with two call to actions.
  • Duplicate campaigns for additional traffic sources.

For instance, the landing page of the TrackingDesk referral program runs on it! It took us less than an hour to put it together and we’re very happy with the results. We might want to make some changes at some point, but right now, it serves 100% of its purpose.

Lone marketers needs the right tools

Online marketing, and affiliate marketing in particular, is for most, a lone job. There are many reasons for that but one clearly stands out:

While there are many common traits defining affiliates and the way they perform their job, one above all is that they all keep their tactics and work close to themselves, which comes with a vital requirement:

“Having access to business applications that will provide them with total agility, visibility, and flexibility. ”

Consequently, if you don’t to gear up with the right tools that will give you the agility required to catch opportunities as they cross your path, you might just be leaving a lot of money on the table.

The combined power of TrackingDesk and Instapage provides you with additional traffic management options, and will enhance your reporting by showing you additional conversion metrics.

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