How to Increase Your Email Marketing Conversions

  email marketing man person communication

You’ve probably read newsletters talking about the importance of using responsive email templates. It is public knowledge now that the majority of people check their emails on their mobile device. Indeed, according to Google, a whopping 82% of people use their smartphone to check their emails. So if you didn’t update your email templates yet, and email marketing is part of your arsenal, now is the time to do so.

These days, you can find responsive email templates for free (or nearly free) through sites such as  “Theme Forest” or via your email service provider.

But let’s assume that you did catch up with this trend on time and you have beautiful and responsive email templates and you’re about to send your solo email for a new offer that your affiliate manager just opened for you.  You think you are ready, but there might be something missing or something that you can tweak to even further increase your performances.
Do you know what will happen when your users hit the call to action on your email? Well, this is where things start to get rather complex.
[ap_call_to_action button_text=”Join Now!” button_url=”https://lp.trackingdesk.com/referral?utm_source=blog&utm_medium=text_link&utm_campaign=Program_launch&utm_term=Program_launch&td_eid=0157344f340f088f01000001″ button_align=”center”]Have a friend that would love TrackingDesk?

Be a Part of The Referral Program and get 10% referral fees. [/ap_call_to_action]

FACT #1: You cannot determine on which device your subscribers will open your emails

 

FACT #2: You cannot determine in which country your email subscribers will open your emails

Based on those facts you have the choice to either:

  1. Send the same email to all your list hoping for the best;
  2. Segment your list based on previously collected data / analytics and send a different email to each segment.
If those options are acceptable to you, you can move on to the next blog and perhaps come back later when you’re tired to see your email marketing performances drop.
 

Now, what if you had a “responsive” tracking link?

A responsive tracking link is a campaign URL which will redirect your user to the right offer or landing page, according to the following criteria:

  • Geo
  • Device
  • Manufacturer
  • OS
  • Browser
  • Language
  • Day / Date / Hour of the day

Work Smarter, not Harder: 

  1. The Workflows: Simple ways to set up advanced campaigns.
  2. The ROI: Providing the ability to quickly increase your ROI.
  3. Data Integrity: Aggregation of data so you always know what’s making (or losing) you money.
  4. Insightful Reporting: Visualize your campaign’s performance with ease!

You can access our video tutorials here which will walk you through the steps for creating  campaign or go through the how to guides in the knowledge base.